What’s trending now in publishing

I recently attended a Zoom presentation where members of the Penguin Random House Australia team talked about the changing face of publishing and gave some insider tips on publishing trends.

I scrupulously took notes. And now I can’t find them!

But I promised I would get this post out to my readership of four, maybe three (eternally grateful – you know who you are). Drawing like crazy on my fragmented alcohol-addled recall skills, here’s an overview of what’s about to be hot or is already scorching.

What’s hot for little kids
Forget the reading and writing. It’s all about arithmetic when it comes to the new trend in children’s books.

Since COVID-19, there’s been a push for educators in Australia to focus more on STEM subjects. These are the science, maths and computing subjects that can sometimes be skimmed over in children’s early years of schooling.

Children’s authors who can weave maths and science into a story in an entertaining and engaging fashion are in demand. Author, presenter and political commentator Jamila Rizvi has written a picture book I’m a Hero Too set in a COVID-19 world that revolves around a character whose mum is a scientist working to find a medicine to help stop the pandemic. Rizvi already has a huge public profile and was recently named one of Australia’s 100 Women of Influence by Australian Financial Review.

Trends in adult non-fiction
Memoirs are hot. If you have an exciting story to tell, then my advice is write it. BUT it is more likely to grab the attention of a publisher if it contains trauma. The more traumatic the experience, the better. Let’s look at two memoirs, not written by famous people, that have shot up the bestseller lists in the last two years. American author Tara Westover’s Educated and Australian Bri Lee’s Eggshell Skull, remain hugely popular.

These women’s compelling stories have trauma by the truckload. But they also contain hope. And in these dark times of pandemics, recessions, climate change, deforestation of the planet and global chaos, that’s what everyone is looking for.

H-O-P-E
Turia Pitt, who has several memoirs behind her that deal with her traumatic experience of suffering burns to 65 per cent of her body, has a new book titled Happy – and other aspirations. Pitt has interviewed lots of famous people on the topic of happiness.

The ‘self help’ genre is flourishing big time during COVID-19 with books with titles like Untamed, stop pleasing start living by one of Oprah’s favourites Glennon Doyle and Think Like a Monk by ‘social media supertstar’ Jay Shetty.

Adult fiction favours historical but don’t go too far back
Historical fiction that focuses on the more recent past (we’re talking 19th century to early to mid 20th century) is trending. Natasha Lester, whose books are set, usually in Europe and specifically Paris in the early to mid 1900s, was mentioned in glowing terms in the Zoom presentation even though her books are published by Hachette Australia.

If I had my notes, I would be able to tell you about a recent PRH aquisition. All I can remember is that the novel is set in Sydney in the late 1800s/early 1900s? Let me dig up those notes… if only I could find them.

But back to Lester. In June, Hachette Australia announced a world rights deal for two books for the Perth based author. These are To Lillie, From Paris and The Riviera House.

Australian crime thrillers are hot to trot, especially where the setting takes on a life of its own. Think Jane Harper’a The Dry and Chris Hammer’s Scrublands.

Recent movements such as #metoo and #blacklivesmatter have also spurred a flurry of relevant publications and for books to be brought back from the archives to find a new readership. Likewise with the pandemic, which has generated apocalyptic fiction that is pretty bloody scary.

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lovelettertotheplanet

I am an author. I am enough. I am.

One thought on “What’s trending now in publishing”

  1. I have no desire to read apocalyptic fiction, so if that is on trend, I will be off trend for a while. I have The Dry on my bedside table with years worth of dust covering it *sigh*. I guess I won’t be on trend for quite a while because I actually need time to be able to read to do that, lol.

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